The role and importance of the CEO in the management of a company

The role and importance of the CEO in the management of a company is quite great. 

The CEO is the highest-level manager of the company and is the person who determines the general strategies of the company and ensures that the business achieves its long-term goals. 

The CEO is also the leader of the company and acts as a figure who inspires the employees.

The role of the CEO is quite decisive in the success of the company. The CEO directs the growth of the company by making strategic decisions and develops various strategies to increase its financial performance. 

In addition, the CEO strengthens communication between employees and plays an important role in creating the company culture.

The importance of the CEO is also of great importance in terms of the sustainability and competitiveness of the company. 

The CEO increases the competitiveness of the company by quickly adapting to changes and trends in the market and creates strategic plans for long-term success. 

In addition, the vision and leadership skills of the CEO enable the company to make a difference and stand out from its competitors.

As a result, the role and importance of the CEO in the management of the company is great. The company can achieve success thanks to the CEO's making strategic decisions, increasing the financial performance of the business and motivating employees. 

The CEO’s leadership skills and vision help the company achieve long-term success by increasing its sustainability and competitiveness.

Sources:

1. Baltaş, A., and Topcu, E. E. (2017). The Role of Transformational Leadership in CEO Transformation. Journal of the Faculty of Economics & Administrative Sciences, 22(2), 365-387.

2. Weber, J. (2020). The CEO’s Role in Leading Transformation. Harvard Business Review. Available at: https://hbr.org/2020/01/the-ceos-role-in-leading-transformation.